A pitch deck is a presentation that provides a summary of your business proposal to the audience. When speaking with new clients, consumers, and business partners, you can use a pitch deck. Here are nine steps to creating a standout company pitch deck.
Outline the problem you’re trying to solve
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Every firm begins by attempting to address a market issue. Therefore, you should describe the issue your organisation is seeking to tackle at the outset of your pitch deck. This should ideally be a problem that most people can connect to and comprehend. Make sure to concentrate on just one main topic; else, you can come off as unfocused and lacking in direction.
Present your solution
After outlining the issue, you should right away describe the solution your organisation offers. The proposed solution must be scalable if you want to get finance. But it’s also crucial to pay attention to the timing and reasons why this solution is important right now. Investors shouldn’t believe that you entered the market too soon or too late.
Explain your target market
The size of your target market and its composition should be discussed next. How will your business be positioned inside that market? What is the size of the whole market? Investors will begin to recognise the potential in your company as a result of this knowledge. A smaller, more niche market can initially benefit you, so take care not to pitch it as too broad.
Talk about how your company will make money
Your business strategy should be described in detail, along with how your company plans to generate revenue, in your pitch deck. For instance, would you use a subscription-based business model or offer clients items or services? You must demonstrate how your pricing will fit the market as a whole. Will you, for instance, provide a cheaper solution that undercuts what is being offered?
Introduce your team
Investors want to feel confident in the company’s management before they invest their money. Therefore, set aside some time to introduce your staff and discuss how and why you selected them. Highlight a few of the important team members and discuss the knowledge they bring to the table. Talk about some of the crucial positions you plan to fill in the future if you don’t yet have a team.
Include a competitor analysis
Investors in the future will be curious about your competition and what makes your solution unique. Spend some time investigating your competition, and be sure to highlight any benefits your company has over them. You want to emphasise what sets your business apart from the competition and why clients should pick you over the alternatives.
Utilize customer testimonials
You should add any customer testimonials you may have in your pitch deck. Testimonials from clients increase social proof and show potential investors that there is already a market for your goods or services.
Make it look good
In an ideal scenario, your pitch deck would only be evaluated based on the information it contains. However, appearances count, so you want your pitch deck to come off as polished and professional. That does not imply that you must spend money having your pitch deck professionally created. Simply focus on the small things, such as utilising complementary colours and selecting fonts that are easy to read.
Practice your presentation
Before making your presentation to investors, you should practise it. Concentrate on the main points you want to convey and the most vital slides. No matter how impressive your pitch deck is, if your presentation is boring, it won’t matter.
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